WebAnalytics

Web Analytics Test Page

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Cricket Review The objective of Web Analytics is to first and foremost improve the experience of online customers, it is not a technology to produce reports; it is a virtuous cycle for website optimization. The process proposed will enable companies to create a powerful data-driven culture, to measure customer interaction with the website, to segment visitors and understand how each group behave, to analyze campaign Return On Investment (ROI), and to optimize the website in order to increase profitability.

Site Catalyst It is an Adobe /omniture’s software as a service application which offers web analytics. Site Catalyst helps marketers quickly identify the most profitable paths through their Web site, determine where visitors are navigating away from their site, and identify critical success metrics for online marketing campaigns. Site Catalyst is part of the Omniture Online Marketing Suite of applications for online business optimizations.

Digital Marketing is the pratice of promoting products and services using database-driven online distribution channels to reach consumers in a timely, relevant, personal and cost-effective manner.

Podcasts refer to any audio, video or digital media that is distributed to any computing device (i.e. portable media players or personal computers) on a regular or demand basis. The word podcast is similar to ‘broadcast’ in that the term can refer to the content itself or to the method used to distribute the content.

RSS (Rich Site Summary) is a format for delivering regularly changing web content. Many news-related sites, weblogs and other online publishers syndicate their content as an RSS Feed to whoever wants it. It allows you to easily stay informed by retrieving the latest content from the sites you are interested in. You save time by not needing to visit each site individually